Neon Gods is a story of street gangs set in a kaleidoscopic near future of heightened reality. Start your own (legitimate) businesses and watch them flourish. Recruit the finest disillusioned ne'er-do-wells to hold your territory, and purchase black market resources that'll give you the edge. Be prepared to fight for what's yours, because your opponents will muscle in on your territory. And don't forget the cops, who clearly don't have anything better to do than harass innocent business owners such as yourself.
The world may not think much of you, but in the back alley glow of the neon night, you can be a god.